Let's start by discussing Click Bank. I mentioned Click Bank in a previous article when we discussed Shopping Carts, and promised to give you more information about it.
The real power of Click Bank is in its ability to supply you with affiliates who promote and sell your products.
When you place your e-book on Click Bank, it is automatically available to anyone with a Click Bank account. They can view your product and visit your landing page to assess its suitability for their audience. Anyone can instantly become an affiliate for your e-book.
The best affiliates are successful online marketers whose subscribers are similar to the kind of people you want to reach. How do you find them?
Start by paying attention to the ads you see on web sites you visit and the e-mail marketing messages and e-zines you receive. Click on those ads to see who the marketer is, then watch to see how often you see that marketer. When you find a marketer you think is a good match it's time to approach them about being an affiliate.
Anyone who is successful in marketing receives invitations to be an affiliate all the time. You need to find a way to approach them that allows you to stand out from that crowd. One way is to attend a conference where your prospective affiliate partners are in the audience or speaking.
Make an effort during the conference to meet your prospective affiliates and develop a business relationship. It's easier to raise the possibility of their becoming an affiliate in the business environment of the conference. They will be much more receptive to an in-person approach than to contact from a person they don't know (you) via phone or e-mail.
You can help yourself by having a copy of your e-book with you when you attend the conference. You can make the hard copy look more valuable by binding it in a transparent or translucent report folder. Give it to your prospective affiliates so they can read it at their convenience. No legitimate marketer sells someone else's info product without seeing a review copy first. Giving a copy to them at the conference also gives you a reason to contact them afterward.
Another way to obtain affiliates is to make that option available to everyone who buys your e-book. You can make that offer in an e-mail after the purchase or include it inside the e-book. Take a look at the landing pages you printed in Step 12 and you can see that Bob Bly has an affiliate hyperlink in the top right corner of every one of his landing pages.
The purpose of offering affiliate status to customers is that they generally know people who share their interests. Offering them an opportunity to earn some money can be an excellent incentive for them to tell their friends about your e-book (rather than give them your e-book without you getting paid for it).
Many shopping carts can supply you the option of providing affiliate ID numbers to properly track transactions. When an affiliate recommends your e-book, they have a unique URL address - an "affiliate link" -- to send people. The affiliate link enables you to track which sales are generated by your affiliates so you can pay the proper amount of commission to each, which you can do via check or PayPal.
Conrad Hall is an editorial and direct response copywriter. Visit his blog http://www.TheMarketingSpotlight.com for daily posts about how to do marketing well. You can get a copy of his book "Writing E-Books for Fun and Profit" at http://www.TheBookOnEBooks.com All material in this article is copyrighted. You are welcome to use this article as long as full attirbution is given to the author.
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